Pilatus Customer Story

“The officeatwork apps are user-friendly, allowing all employees to maintain a consistent and unified external presence, thereby enhancing our brand awareness. They ensure that our company consistently projects a professional image, regardless of the location.” – Robin Ming

Pilatus Aircraft Ltd is a prestigious Swiss company with a legacy dating back to 1939. As a leader in aircraft manufacturing, Pilatus is known for its dedication to quality, precision, and customer-focused solutions. With a vast portfolio of unique aircrafts ranging from the legendary single-engine turboprop PC-12, revered for its class and reliability, to the groundbreaking PC-24, the world's first business jet capable of operating on short, unprepared runways, Pilatus consistently pushes the boundaries of aviation technology. Making them front-runners in both commercial and military aviation in a highly specialized and competitive industry.
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The company's dedication to precision and quality extends beyond its products to its workforce of over 2,500 highly skilled employees, that are engaged in the development, manufacturing, and global sales of their aircrafts. The company's deep-rooted values of sustainability and environmental responsibility are evident in their operations, where they employ renewable energy sources and focus on low-emission aircraft designs.

A hallmark of Pilatus is their customer-centric approach, often referred to as “Pilatus Class.” This philosophy embodies a dedication to customer service, quality, and integrity, underpinning every aspect of their operations. Pilatus Aircraft Ltd not only represents a legacy in Swiss aviation but also a forward-thinking approach, always striving for excellence and setting new standards in the aerospace industry.

In such a dynamic environment, Pilatus faced the challenge of maintaining high standards of professionalism and efficiency in all its operations, especially in documentation and content management processes. These processes are integral to their business as they involve communication with clients, internal coordination, and the maintenance of their strong brand image throughout.

The company’s expansive scale of operations necessitates the creation of thousands of documents daily, utilizing various software like Word and PowerPoint. This requires uniformity and high quality in all their documents and presentations. Despite their emphasis on brand integrity and professionalism, their existing processes were not aligned to ensure a consistent brand image across all materials. This inconsistency arose from using multiple software platforms without a centralized document and content management hub. The result was a fragmented representation of the brand, affecting their professional outlook externally and causing inefficiencies internally.

Additionally, Pilatus faced challenges in managing these documents and presentations due to the diverse levels of expertise among employees in using office software. This disparity led to inefficiencies and inconsistencies in document creation, further complicating the process of maintaining a uniform brand image. The lack of a user-friendly, standardized system for creating and managing documents meant that Pilatus' brand image could vary significantly depending on the individual creating the document. This situation created a need for a solution that could not only standardize document creation across the company but also be accessible and easy to use for all employees, regardless of their proficiency in office software.

“As the company creates thousands of documents daily in Word, Excel, and PowerPoint, we were in search of an optimal template solution that allows us to create uniform letters and Word documents, as well as consistent presentations, to reflect the brand image of the Pilatus." – Robin Ming

To address these challenges, Executive Assistant to the Chairman, Jérôme Zbinden and Digital Communication Manager, Robin Ming, of Pilatus turned to us, seeking a solution that could bring uniformity and simplicity to their document and content management processes. Our suite of products, including Template Chooser, Wizard, Content Chooser, Designer and Mail Signature, provided the perfect combination of Apps needed for Pilatus diverse needs.

The Template Chooser offered a way to standardize documents and presentations across the entire company, providing a centralized platform for creating and managing templates for various documents, including letters, reports, and presentations. The Designer enabled them to create templates to be user-friendly, this approach significantly reduced the complexity of document creation, allowing all employees to create professional-looking documents efficiently.

Moreover, solution was adaptable to Pilatus' specific needs, accommodating their unique brand elements such as logos, fonts, and color schemes with the Content Chooser. While the Wizard enabled each employee to personalize each document with SharePoint information with ease. This customization ensured that all documents produced were not only uniform but also aligned with Pilatus’ brand identity. Lastly, the Mail Signature enabled them to ensure consistent branding throughout all of their Email communications.

By implementing our Apps, Pilatus could streamline their document creation, content management and communication, ensuring consistency, efficiency, and adherence to their brand standards across all levels of the organization.

Robin Ming, Digital Communication Manager at Pilatus

“I have noticed that 98% of the documents now appear with the correct brand design and that we are significantly faster in creating documents overall." – Robin Ming

The implementation of our solutions had a significant and positive impact on Pilatus' operations. Firstly, it brought a much-needed standardization to their documents and presentations. With the new system in place, all employees were able to create documents that adhered to the company’s branding guidelines. This uniformity in their documentation, content and Email communication significantly enhanced Pilatus' professional image in its external communications and presentations.

Furthermore, the ease of use of our solutions led to increased efficiency in document and presentation creation. Employees spent less time creating documents and presentations and more time on delivering end results, leading to productivity and operational efficiency improvements. This efficiency was crucial for a company like Pilatus, where time is a valuable resource, and swift, effective communication is vital.

Overall, the Apps ensured the consistency of their brand image across all documents and presentations, improved internal and external communication efficiency, and provided a user-friendly solution that catered to employees within the company. The outcome was a more streamlined, efficient, and professional organization. While ensuring that its legacy of precision and customer-centricity is upheld through every document and presentation it creates, equipping them to continue being leaders in the aircraft manufacturing industry.

If you would like to learn more about Pilatus Aircraft Ltd, please visit their homepage. To find out more on how you can simplify your template creation and content management and communication, please get in touch with us.

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Pilatus Strengthening Their Brand Identity in Every Document